Melt & Decay, A daring and unconventional brand, captivates its audience with a logo that defies the norms of sweet indulgence, the emblamatic face, sculpted in the form of an ice cream cone, is an arresting blend of delight and terror. The seemingly innocent dessert becomes a vessel of fear as the face contorts into a scream, mirroring the iconic ''I scream for Ice Cream'' mantra.